• Create Marketing Messages With Integrity with a Focus on PASSION Points Not Pain Points … Apply the Simple “Challenge. Solution. Invitation.™” Framework to Get Better Results.

     

     Marketing is ALL about relationships. Business partnerships are created based on trust. You cannot build solid relationships using broken formulas, cookie cutter systems, or paint by number plans.  It’s time to create success on your terms by focusing on PASSION points instead of  pain points. Enter your contact info at the top of this page to get instant access to a business building approach to create long-term sustainability not “flash in the pan” results.  I’ve pioneered this communication method by applying decades of experience. This means YOU can completely customize it for full integration into your business messaging and strategy. 

    You’re likely a visionary, way-changer or innovator and you need methods that match your mission in the world AND capture your essence. My mission is to turn your ideas into something that matters. I tend to attract mission-driven entrepreneurs, nonprofit leaders and business owners like YOU who are authors, coaches, trainers, corporate leaders, speakers, artists, healers and even light-workers. You’re all connected by a common thread (even if at first glance it might not seem like it). YOU want to make a difference in the world, help more people and do it in a way that feels good, but you struggle to turn your BIG mission into a palatable marketing message that get results (without being salesy, pushy or using cookie cutter and paint by number approaches).

    You are exactly where you need to be especially when you’re burnt out on the standard marketing and copywriting formulas like the problem, agitate and solve approach. You’re searching for an alternative to the manipulative marketing and copywriting techniques and you know it time for change.

    It’s time to STOP… 

    • Poking at pain points when you know in your heart that isn’t the way to do good business (consider for a moment what it might feel like when you paint a picture of possibility with “Passion Points” instead of poking at the pain… I bet that feels better to you already and it will attract the right people …)
    • Trying techniques that don’t feel right to you (and aren’t working even though the “gurus” are teaching them…)
    • Applying mainstream, antiquated approaches that simply aren’t working for your business (mostly because your business IS unique and you truly care about people…)

    There is a better way to do business. You’ve likely worked with others who teach approaches that aren’t working for your business and you’re looking for something different. I offer you a way to be true to you, connect with who you’re meant to serve, and get results (instead of manipulating people into the sale, poking at pain points and agitating angst — all of which perpetuate buyers remorse).

    I teach a friendly and effective way to market your business with the simple “Challenge. Solution. Invitation.™” formula. This is important because your word is your honor (and yes, that means your marketing messages, too). I’ve created the NEW Marketing Model For Success to help you create marketing messages with integrity based on your values and from a place of true service. 

    Together we focus on passion points instead of poking at pain points and paint a picture of what’s possible for your clients.

    When YOU are ready to break the trance, challenge the status quo and engage in critical thinking to reverse engineer your most powerful solution into profitable revenue streams, I can help. Your first step is grabbing your FREE Copywriting Action Plan. (enter your name and email at the top of this page for access or visit this page for more details about joining the community)

    So, let’s get started!?

    Write on!~

    Lisa Manyon

    P.S.  Ready to PLAY together?  When you’ve been sent by one of the Write On Creative preferred referral partners or clients, send an email to support@writeoncreative.com to request an appointment (be sure to let us know who sent you) or call 1-866-620-1428 to explore what’s possible. Or, schedule a Quick Start Strategy Session to get unstuck at an affordable entry level investment.

    Otherwise, I invite you to grab your FREE Copywriting Action Plan to discover ways we can play together .Click here to join the Write On Creative Community and you’ll be eligible to connect with me personally via a 15 minute Get Connected Call.

     

    Lisa's Blog | Recent News

    Q: What tools do you use to map out content strategy plans?  Specifically, do you have a tool you recommend using when brainstorming content? I am working on building a content calendar and am not afraid of the time commitment it takes to do this, but I feel like I’m making it too complicated. I have Boards/Cards in Trello and a paper calendar. I am trying to coordinate three ‘businesses’ – my yoga teaching (classes AND workshops) with my essential oils business while also being mindful of the corporate gig that is currently paying the bills. Yoga and oils can generate better leads when tying into things like solstice, full moon, holidays, etc. But everyone is doing activities and posts at those times – so trying to get all of that on the calendar so that I […]

    Q: How can I create copy for a crowdfunding campaign?  Specifically, how can I use  your “Challenge. Solution. Invitation.” framework  to get better results with a Kickstarter campaign? Since Kickstarter is for “creative projects,” perhaps it could address the challenge of wanting to find a place to give back, have more collaboration, support the arts, supporting each other? The solution and invitation are clearer to me. A: Sometimes “challenges” come in the form of opportunity. Crowdfuding campaigns can be a great way to rally the support of your tribe. With anything, you must be strategic about it. What’s the BIGGER purpose? Why should your tribe support it? What will the outcome be for them, for humanity, for society and for you? When crafting the “challenge” piece of content it’s important to meet people where they are and acknowledge that with […]

    Q: What is the best way to leverage eBooks on social media?   I love eBooks and I have a lot of them built already but I have not found a way to make them sing online yet. A: That will depend on strategy, audience and topic. How do you want to leverage them? As a lead magnet? Opt in offer? Or a paid offering? While information products, including eBooks can have a great deal of value, they appeal mostly to self-starters and there is not always a way to guarantee the content is being consumed (unless you have a strategic follow up plan or bundle your information/eBook with consulting or coaching sessions).  Regardless of how you plan to package, promote and position your eBook product, you’ll need an individual strategy for each creation. Here are three tried and true […]

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